A world’s first in preventative anti-aging skincare. By simply washing your face, Ice Shield provides protection against harmful UVA/UVB rays, one of the leading causes of skin aging. This super-charged SPF cleanser protects, hydrate, and clarifies your complexion while infusing skin with essential anti-oxidants. Easy to apply, rinses off like an ordinary cleanser, and doesn’t leave a greasy residue like a traditional sunscreen. What better way to feel protected from everyday incidental sun exposure? Skin is clean, refreshed, and always protected…all day, every day, winter, spring, summer and fall